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"Sergio Monleón and Emily Sarlatte, the chef/owners of Berkeley tapas destination La Marcha, are opening a retail wine shop called The Mile Limit at 2040 San Pablo Avenue in Berkeley later this year; they intend it to be approachable to a younger demographic and “totally not pretentious,” and the name is a jab at a prohibition-era law that forbade the sale of wine within a mile radius of UC Berkeley." - Caleb Pershan