Kentucky Fried Chicken Tests Beyond Meat Fried Chicken in Smyrna, Atlanta, Georgia | Eater Atlanta

"This Smyrna fast-food fried-chicken location at 2637 Cobb Parkway SE served as the sole test market for a new line of plant-based nuggets and boneless wings made by Beyond Meat. The outlet was decked out in Beyond Meat green and offered free sample pieces to anyone who purchased a meal (while supplies lasted), with six- and 12-piece packs also available for purchase between 10:30 a.m. and 6:30 p.m. The deep-fried, honey-barbecue–doused vegan items were promoted as tasting very similar to conventional fried chicken, and organizers said customer feedback from the event would determine a possible national rollout. Interest was huge: people reportedly began arriving as early as 8 a.m., lines stretched to roughly 200 people by early afternoon with cars spilling onto Cobb Parkway, and the crowd caused notable traffic congestion near the nearby Braves SunTrust Park." - Beth McKibben