Curry Up Now, the Bay Area Food Truck and Restaurant, Is Featured in ‘Ugly Delicious’ Season 2 | Eater SF

"One of the real OGs of the Bay Area’s gourmet food truck scene, Curry Up Now has been nothing short of a success story since its 2009 debut as a single, scrappy truck serving both traditional Indian street foods and wild mash-ups — tikka masala burritos, deconstructed samosas, Indian-inflected poutine, and such. The company now runs trucks and fast-casual restaurants across the Bay Area and nationwide, notably in Atlanta, New Jersey, and Southern California. It also earns a splashy television feature in Season 2, Episode 2 of Ugly Delicious (released March 6), where the episode’s Indian-food focus brings talking heads to a Curry Up Now in San Jose to chow down on a samosa-stuffed burrito and sev puri topped with guacamole. The segment frames the restaurant’s mash-up approach within a broader conversation about who gets to remix Indian food and what it means when places like this introduce Indian flavors to a broader, non‑Indian audience." - Luke Tsai