"Deep Red Wine Merchant is an intimate wine bar and bottle shop opening in Avondale, focusing on Old and New World wine selections, minority vintners, and a horror movie-themed decor. The venue features a cozy atmosphere with just 12 seats and 1,000 square feet, aiming to demystify the wine world. It highlights winemakers from marginalized communities and integrates horror references into its design, inspired by the 1975 Italian horror film Deep Red. The shop will also offer after-hours learning opportunities and a robust retail selection." - Naomi Waxman