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"A downtown cheesesteak shop owned by Derrick Hayes that is collaborating on the life-insurance program aimed at reaching 25,000 Black men; the shop will host an in-person sign-up event on Thursday, June 17 from 1 p.m. to 4 p.m. as part of the enrollment drive, with eligibility criteria focused on younger, lower-income, non-tobacco-using men." - Beth McKibben