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"An American seafood franchise is opening its first U.K. restaurant in Camden Town, trading on a brash slogan that invites customers to 'slap some fresh in your face.' The concept specialises in fish served between or wrapped in carbs — fish and chips, fish tacos, a fish burrito — and also offers both a poke bowl and a so-called 'Hawaiian' bowl. With 11 U.S. locations and 13 more listed as 'coming soon,' the brand is pursuing rapid expansion into the U.K. market." - James Hansen