Why McDonald’s looks sleek and boring now - Vox
"Your local McDonald’s probably looks a lot more like Starbucks than classic McDonaldland these days. Jessica Farrell is an archivist who worked for years at the Golden Archives, which is McDonald’s official corporate library and history center. She points out that the concept of a nonstandard McDonald’s is a contradiction — enthusiasts like Krieger visit particular locations because of their unique attributes, but the rest of the restaurant is exactly what you expect, including the food." - Steven T. Wright
