Why Some of NYC’s Best New Bakeries Are Going All In on Just One Treat | Eater NY
"A buzzy East Village cinnamon-roll shop that sells only gooey, enriched-dough rolls—reminiscent of Cinnabon—alongside nine specialty flavors such as blueberry lemon curd and raspberry honey labneh. The owners make many toppings and core ingredients from scratch and have funneled savings from a narrowed menu into sourcing top-quality components; despite higher-than-expected startup costs, the focused concept has helped the shop stand out in a crowded neighborhood, though its niche appeal may not suit everyone." - Liz Provencher
