"A Shibuya ramen shop that heavily retooled for foreign customers ahead of the Olympics — adding vegan, gluten-free, and "non-pork" (chicken and fish) ramen, printing English materials, and buying a six-language touchscreen ticket machine — now faces steep losses: year-over-year revenue fell about $62,000 in March with a projected $83,000 decline in April, and the expensive investments (for example, gluten-free noodles cost 350–400 yen per 100g with only a six-month shelf life, and the ticket machine ran about $37,000) risk becoming unrecoverable if tourism remains stalled." - Frank Striegl