"To publicize the limited-time return of funnel cake fries, the burger chain deliberately 'liked' influencers' old tweets from around 2010, which surprised several creators. Casey Neistat noticed fresh likes on his eight-year-old tweets and later posted a seven-minute YouTube rant saying he felt manipulated into promoting a sugary dessert, arguing influencers are ordinary people who shouldn't be exploited and suggesting the chain donate to charities that help children since his inadvertent publicity boosted the product. The chain replied by following him and inviting him to DM his suggestions, and the brief public spat appears to have been resolved." - Whitney Filloon