Velvet Taco Expands All Over DFW, From Deep Ellum to Grapevine | Eater Dallas

"Located on the busy corner where Elm Street meets the Good Latimer Expressway at the edge of Deep Ellum, this recently relocated outpost is a much larger, late‑night–focused fast‑casual taco concept led by CEO Clay Dover and staffed largely by employees from the original Henderson Avenue location. The menu centers on creative, globally inspired tacos — highlights include the spicy tikka chicken (the top seller in Dallas), a slow‑roasted Angus brisket served barbacoa‑style, and rotating weekly “WTF” specials developed by director of culinary innovation Venecia Willis and staff (recent examples include a surf‑and‑turf with grilled flank steak, seared shrimp, potatoes, sun‑dried tomato aioli, arugula, and chimichurri). The brand tailors menus and playlists to local tastes (comfort‑food tacos in college towns; different music selections by city), uses zip‑code data to guide suburban expansion, promotes limited‑time items via social media and loyalty emails, and has committed to the neighborhood with a 15‑year lease and a mural funded by the local foundation." - Courtney E. Smith