Who Is Keith Lee and Why Is He the Internet’s Best-Known Food Critic? | Eater

"A small Pearland dessert shop founded by Janel Prator, built around her creamy banana pudding recipe she’s made since 2006. After a slow start and just a handful of daily customers, intense outreach to a high-profile reviewer culminated in a rave video in late November that compared the pudding favorably even to the reviewer’s wife’s version. The clip triggered an immediate, overwhelming surge in business — from about six customers a day to 150–200 — forcing a temporary shutdown, long hours, and rapid hiring to keep up. The owner credits the reviewer’s perceived authenticity and generosity for the life-changing boost." - Amy McCarthy