From Pizza Hut to Burger King, Fast-Food Brands Are Going Retro | Eater
"The brand reinstated its classic logo from the late 1960s–1990s to replace a more recent tilted-roof mark with yellow and green accents, anchoring a retro campaign that leans into warm, homey visuals. Advertisements have leaned into nostalgia — for example, featuring a comedian dining in a wood-paneled room beneath faux-Tiffany lamps while playing Pac-Man — to evoke comfort, homemade quality, and memories from childhood. The move is part of a broader strategy to court millennials and Gen X by signaling rootedness and simpler times, while also sidestepping some of the predictable criticism that accompanies modern logo changes." - Jaya Saxena
