HalfSmoke’s Expansion-Minded Owner Still Has Faith in Shopping Malls - Eater DC
"Six years after debuting in the heart of Shaw, rapidly-growing HalfSmoke is finding success in a rather old-fashioned environment: mall food courts. In late July, owner André McCain opened the fast-casual chain’s third area location inside Bethesda’s Westfield Montgomery mall. The Bethesda kiosk marks a new format for the brand named for D.C.’s iconic smoky and spicy half-beef, half-pork sausage. While the other two HalfSmokes in D.C. and Baltimore are full service and situated in urban settings, the newest outpost in the Maryland suburbs serves a limited menu comprised of top-ten sellers that rake in 75-percent of its revenue." - Lenore Adkins
