"Sweetgreen, whose sustainable ethos and quinoa kale bowls have pushed valuation estimates past $1 billion, is technically just a salad chain. But according to a recent Wall Street Journal article, a weeks-old experimental location is supposed to be something much grander: 'a cross between an Apple store,' an institution famous for its absence of checkout queues, 'and a farmer’s market.' Here, on Park Avenue South, a patron can order via an app, walk in, approach a giant green shelf system, find their custom $15 Thai chicken bowl, and leave without interacting with a single human." - Ryan Sutton
