"I treat Ferrara Bakery and Pastry as the anchor of Little Italy—open since 1892—and gravitate toward its St. Joseph’s pastry (confusingly called zeppole di San Giuseppe in Naples): a choux pastry filled with fluffy pastry cream and topped with either a maraschino cherry or chocolate chips, available at stalls up and down Mulberry and in front of the grand store." - Robert Sietsema