Why All of TikTok Looks Like a Candy Store - Eater

"Like most of us who were bored out of our minds during the COVID-19 shutdowns in 2020, Nema Causey turned to TikTok. But the stakes were much higher for Causey, whose business, Candy Me Up, sold bulk candy to retail and wholesale clients. As shutdowns lingered, closing candy shops and businesses owned by Causey’s other regular buyers, she had to figure out a way to keep Candy Me Up afloat. Causey’s most successful TikTok videos follow her as she packs old-school candies, like wax bottles filled with sugary juice and vintage candy buttons, into boxes for customers. Her videos also show off new offerings that she eats on camera: Think gummy Nerds clusters and chamoy-drenched dulces enchilados, or Gushers coated in chamoy syrup and rolled in Tajin seasoning. Her account features imported chewy Puchao candies and Pocky sticks from Japan, along with a slew of other Asian candies. There’s also weird stuff — sour candy that you spray in your mouth, candy shaped like unicorn poop, and gigantic gummies, along with nostalgic favorites like fizzy Zots and lemon drops. But Causey’s taste of viral success really began when the jelly fruits trend emerged on TikTok." - Amy McCarthy