As Persian New Year Approaches, 3 Iranian American Restaurants Bring a Bit of Home to the Bay Area | Eater SF

"When I think about the new sweets shop in Palo Alto that opens March 21, I focus on scents and spices that trigger memory: Persian saffron, pistachio, and cardamom are essential to my confections. After more than 20 years of making everything from beef tartare to high-end marshmallows, I put myself and those dear memories into each piece—customers already love the Persian Rose, a chocolate that mixes French technique with Iranian sensibilities by using rose petal marmalade and a rosewater ganache with a velvety, rose-petal-like texture instead of a typical European shell—and I’ll even be serving these confections to Mayor London Breed at San Francisco City Hall for Nowruz." - Paolo Bicchieri