"A Midwestern convenience-store chain that sells individual half-gallon milk pouches at hundreds of locations across Wisconsin and Minnesota (and under a different banner in Iowa). The chain pasteurizes and packages milk using its own equipment, has a loyal following of pouch drinkers who rarely consume milk any other way, and reports that bagged milk accounts for roughly 14.5% of its total milk sales. The company also offers other beverages in pouch format, such as orange juice, and considers the pouch product a staple despite some consumers treating it as a novelty." - Brenna Houck