"Cake Picnic was dreamed up by Elisa Sunga, a UX design manager at Google who has spent her after-hours orchestrating crowd-drawing cake events across the nation for the last year. They’re called “tours” because they really have a fanbase that could fill a concert venue. Cake Picnic’s tagline also functions as its cardinal rule: No cake, no entry. Attendees range from home-baking enthusiasts to professional pastry chefs. They can bake their own creations or buy one from a favorite local bakery." - Nat Belkov
