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"The large online marketplace lists the popular suet brand Atora at an "eye-popping $18 per pound," while the author pays about $3 per pound at a local independent butcher; searching for suet on the site returns "98 percent" wild-bird-food results "not fit for human consumption." The piece notes that Atora can often be found in supermarket baking aisles (see: pie crusts) despite the inflated online prices." - Hardly Kephart