"Born from a 1977 song that romanticized the aimless, carefree life of a beach-town reveler, this hospitality empire grew from a single themed restaurant into a global conglomerate that includes dozens of eateries, hotels, casinos, cruises, retail locations, and retirement communities. The brand sells a laid-back, escapist lifestyle tied to its creator’s persona and generates roughly $1.5–$2 billion in annual revenue, turning a melancholic island vignette into a highly lucrative celebrity-driven hospitality model." - Madeleine Davies