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"This long-established UK bakery chain has ended a Deliveroo delivery trial and instead launched a delivery partnership with Just Eat, building on successful 2019 trials and growing demand for its vegan versions. Top-selling delivery items include the sausage roll, vegan sausage roll and the steak bake, and initial coverage will include London, Bristol, Birmingham, Newcastle and Glasgow with a £1.50 delivery fee — prompting customers to order multiples to spread the cost. The timing reflects broader market dynamics: Just Eat has strengthened after a protracted £5.9 billion deal with Takeaway.com, while Deliveroo’s position has been undermined by an Amazon investment that is under Competition and Markets Authority scrutiny and has constrained its ability to raise capital." - James Hansen