Why Some of NYC’s Best New Bakeries Are Going All In on Just One Treat | Eater NY
"An Italian bakery that opened its first U.S. location just north of Union Square as the brand’s 15th outpost, specializing in a single pastry: fluffy sourdough buns filled with options like pastry cream and pistachio spread. Company leadership says offering only one pastry created a strong identity that enabled international expansion and allowed the team to focus on quality, consistency, and delivering a meaningful customer experience." - Liz Provencher
