Why Are Fall Flavors Limited to Pumpkin Spice and Apple Cider? | Eater

"A ubiquitous coffee chain that has come to define the seasonal pumpkin-spice craze, offering staples like the pumpkin spice latte (PSL) and an apple macchiato; its fall lineup often becomes a familiar, early-arriving 'basics' selection in drive-thrus (the PSL now typically debuts around August 30). While these releases satisfy many who crave nostalgic, warming spices after summer, some customers criticize the brand for leaning heavily on the same nutmeg-and-clove profile instead of exploring other autumnal flavors such as cranberry, pear, fig, persimmon, quince, or winter citrus." - Amy McCarthy