"Birria LES was a key part of a wave of halal restaurants that have appeared over the last few years, geared to younger observant diners who didn’t want to restrict themselves to traditionally available cuisines like Middle Eastern and South Asian. Hence, a halal restaurant highlighting Mexico’s birria, the now ubiquitous beef braised with red chiles. It continues to grow with new menu items like chicken birria grilled cheese sandwich on Texas garlic toast and three other storefronts in Manhattan and Brooklyn." - Caroline Shin