Ikea Wants to Transition From Furniture Store to Lifestyle Brand - Eater
"One of the first things a friend told me after she visited the new Ikea was that the rooftop would make a pretty good location for a first date. There’s a nice view, plus a bar operated by the hostel that occupies the top two floors of the building. The food itself, though, tasted like it came from Ikea. The teriyaki sauce on the chicken meatballs was watered-down and the handbröd with vegetables, chives aside, tasted almost exactly like a pizza Hot Pocket. The plant balls make a suitable alternative to beef, especially when covered in gravy, but they’re tougher, clearly lacking the fat that make the classics juicy even when they’ve been sitting in a serving tray for hours. For the price — 5 euros ($5.80) for eight meatballs, 6.50 euros ($7.54) for 12 — they were good. The real standout, however, was a bag of pickled mushroom-flavored potato chips (0.80 euros, or $0.93) I got on a whim while waiting for the handbröd. Their flavor was reminiscent of salt & vinegar chips, with an extra depth thanks to the addition of dried porcini powder." - Emily Cohen
