

10

"Opened six months ago in Covent Garden, this celebrity-fronted burger restaurant has reportedly suffered declining trade and been subject to claims that Mark Wahlberg and his family want to sell after the initial hype faded. Early reviews were lukewarm — the Guardian’s Grace Dent called it “puzzling” — and many have described the overall offering as deeply “meh,” arguing that neither the burgers nor the brand feel compelling compared with established rivals like Shake Shack. High operating costs have been highlighted too, with the site reported to carry about £1.2 million in annual rent. The operators have denied closure or sale reports, insisting the location is their regional flagship, reaffirming commitment to British suppliers, staff and investors, and announcing a menu relaunch and interior refurbishment." - James Hansen