Why Everyone Was Putting Bows on Food in 2023 | Eater
"Seen in viral TikTok videos, creators have tied bows around full spreads of its signature chicken-finger meals as part of the coquette-food moment; the gesture is playful and self-aware, using extraneous, often inedible ribbons to make everyday fast food feel indulgent, nostalgic, and performative. This application of bows highlights the trend’s blurring of food and fashion — a frivolous touch meant to signal being 'treated' and to lean into an ironic femininity rather than change the underlying meal." - Bettina Makalintal
