"We saved up as much money as we could over the 15 years we dreamed of opening Atoma, but $100,000 isn’t enough to open a restaurant. We went to a handful of banks, who basically laughed in our faces. We tried with some private investors, some folks that we knew in our network, but that was a tough road. What we ended up landing on was an SBA 7(a) loan, or a startup business loan. [...] But we really wanted the opportunity to be able to keep 100 percent equity, to keep control, and the SBA loan allowed us to do that." - Morgan Goldberg