Salaam Cola Wants to Be the Coke for Palestine | Eater
"At the Vienna outlet run by the same franchisee, the ethically branded cola has proven popular with customers—some even asking to buy cases—and was adopted to show support for Palestinian causes. The owner emphasizes the gesture over profit, hoping the product’s presence will prompt conversation and encourage other franchisees to follow suit, even as contractual ties to larger beverage suppliers complicate a full conversion away from national brands." - Jaya Saxena
