"Customers at South Park Cafe, a 32-year-old SoMa business that just reopened after a two year closure, wouldn’t necessarily know it’s owned by a hot credit card startup valued at $2.6 billion. Sure, it’s not the picturesque, low-key French bistro it used to be — but with trendy new decor made by local artisans and an all-day cafe menu with items like McFarland Spring trout and bread with house-cultured butter, it could be almost any other new, independent restaurant." - Caleb Pershan