
2

"In a bizarre marketing stunt the bagel chain is introducing cheese shampoo and bacon conditioner to promote its new Cheesy Wakin’ Bacon sandwich; Kerry Coyne, the company’s senior vice president of marketing, calls it "the ultimate breakfast apéritif" so fans can "shower themselves with mouth-watering scents," but an Eater employee who got the products says they smell "terrible." - Chris Fuhrmeister