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"Since Marshawn Lynch opened his Emeryville soul-food restaurant last year, I’ve watched him use viral videos and reality-TV appearances to keep it in the spotlight; one result is a limited-edition “Beastmode Burger” born from a viral First We Feast appearance with Alvin Cailan. The ciabatta-bunned monster is stuffed with pickled carrots, cauliflower, and jalapeños, channels hot-wing flavors with bacon cooked in Crystal hot sauce and is finished with a dollop of Ranch dressing. The elaborate burger was planned as a pop-up with Cailan (of Eggslut fame) and will be served at Rob Ben’s starting at 4 p.m. on Saturday, December 14 until they run out—an intentionally scarce offering likely to draw long lines. The restaurant otherwise offers a solid lineup of soul food and barbecue, and Lynch—who also taped an episode of Bar Rescue—says having a soul-food spot in a changing Oakland is important amid gentrification." - Eve Batey