"I learned from owner Christopher Huang's Instagram post that things aren't going well at Ninja Ramen: the restaurant opened in 2014 and remains on Eater Houston’s map of essential ramen spots, but business is down—Huang says they're making only about 80 percent of pre-COVID revenue, after raising menu prices by 50 cents three years ago while costs have risen roughly 18 percent. As a creative boost (and to get attention), he's launched an OnlyFans for the restaurant that features photos of guests eating their 'hot noods' with consent—people can subscribe or submit photos to support—but his real plan is to remind folks Ninja Ramen serves excellent food. He also emphasizes the bar, which he says has the largest selection of Asian whiskeys in the country and will be offering limited-time discounts of 20–50 percent on featured bottles; he's planning a new cocktail menu, updated rotating food specials, and more events and collaborations, and he makes an earnest, awkward plea for help: “we're a part of the city's flavor, please tell your friends and family to come slurp us up.”" - Courtney E. Smith