Fast Food Brand Arby’s Is Selling a Fancy, French Fry-Flavored Vodka | Eater
"The fast-food roast-beef chain launched a novelty french-fry–flavored vodka available in two 80-proof varieties inspired by its curly and crinkle fries. The curly-fry expression is savory and boldly seasoned—infused with cayenne, paprika, onion, and garlic—while the crinkle-fry version leans on a salted-sweet profile, infused with salt and sugar. Distilled from potatoes, the spirit performs differently depending on preparation: in a bloody mary the curly-fry vodka delivers a pronounced garlic-and-paprika boost that makes for an extra-savory cocktail, whereas the crinkle-fry bottle is smoother with a subtle sweetness on the finish. Packaged as a $60 limited-edition item and clearly designed to generate social-media buzz, the release reads as a tongue-in-cheek marketing stunt that nevertheless offers a legitimately useful savory option for brunch cocktails, even if it won’t literally taste exactly like fries." - Amy McCarthy
