"The ice cream maker threw down a Cherry Garcia–flavored gauntlet with the decisive proclamation “We must dismantle white supremacy,” followed by a blog post arguing that George Floyd’s death was not a single “bad apple” incident but the predictable outcome of a racist system; it included four policy-oriented calls to action aimed at lawmakers. The statement read more like an activist manifesto than typical corporate copy, earning overwhelming praise online—tens of thousands of likes on Facebook and hundreds of thousands on Twitter—and was hailed as genuine allyship due to the company’s long track record of speaking out on Black Lives Matter and criminal justice reform and the progressive civic profile of its co-founders, who remain closely associated with the brand despite selling the business to a multinational in 2000." - Jenny G. Zhang