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"I watched the partners behind Cracked translate their truck-tested, inventive egg-sandwich ideas into a full restaurant at 3420 Connecticut Avenue NW: sandwiches that ask “what if?” — from BLTs with a fried egg and house-cured bacon on a sturdy challah bun to the Southern Charm (a cheese- and mayonnaise-based dip with arugula and lemon aioli), plus inventive offerings like the Paulie Cicero (prosciutto, fried egg, ricotta, sun-dried tomato pesto, arugula, Parmesan, and Mike’s Hot Honey), the Bubby (smoked salmon, fried egg, red onions, caper tapenade, cream cheese, and everything spice), a double bacon cheeseburger built with two Pat LaFrieda beef patties, and bowls such as the sushi rice–and sous-vide pork-belly Seoul Mate or a Brussels sprouts Caesar with challah croutons. The shop expands the truck’s usual roster to 15 sandwiches and six bowls, with tots available in nine savory or sweet spice combos, and will operate from 7 a.m. to 3 p.m. (dinner hours likely to follow); it officially opened Friday, September 10. The Cleveland Park location leans into ’80s nostalgia in its design — hot pink cursive “Simply Irresistible” posters, neon bacon-and-egg ceiling shapes, and a glowing #BIGEGGENERGY sign — and builds on a customer base from its farmer’s-market and food-truck days, where inventive egg sandwiches and bowls had already generated lines since the truck launched in January 2020." - Gabe Hiatt