The Quesadilla Is Chipotle’s First Customizable Menu Item in 17 Years | Eater
"This chain is adding its first new customizable menu item in 17 years — a Monterey Jack cheese quesadilla that can be filled with the usual burrito-bar fixings. The quesadilla is available exclusively through the restaurant’s app, and because the grilled tortilla and melted cheese take longer to prepare than bowls and burritos, the company recommends ordering in advance to keep lines moving. The launch also leans on the digital channel’s strength — the chain reported roughly half of its revenue last fiscal quarter came from app orders — and makes for an easy rollout since it uses ingredients already on hand." - Jaya Saxena
