You Can Now Get Bottled Negroni Sbagliato and Mustard Inspired by Emma D’Arcy and Olivia Wilde’s Viral Moments | Eater
"A Brooklyn-based spirits and cocktails producer that has relaunched a limited-run bottled negroni sbagliato after a viral moment sparked renewed consumer interest. The company had attempted a bottled version four years earlier but abandoned the plan, assuming Americans weren't familiar with the riff — in which prosecco replaces gin — and has now opened pre-orders after the Emma D’Arcy audio clip made the drink trend. The owner framed the release as an example of embracing internet-driven trends and praised the brand's nimbleness; shipments are scheduled to begin in mid-November, though some observers note the meme-driven timing risks the offering feeling dated by the time it ships." - Bettina Makalintal
Eater
