Great British Bake Off 2021 Trailer: GBBO Tent and Hollywood Handshake | Eater London

"The show's iconic baking tent is presented as both comforting and slightly menacing in this year's promos: an earlier teaser lingered on the empty tent with ominous music, while a 32-second trailer layers disembodied contestant voices to convey equal parts chaos, joy and competition — lines like “more people have been to space than have been in the tent,” “I broke the oven,” “the head exploded,” “I got a handshake,” “I’ve literally dropped a clanger” and the triumphant “get in!” give a sense of the messy, high-stakes atmosphere inside. It remains the cosy focal point viewers expect, but the promos also gesture toward the show’s larger tensions — the persistence of ritualistic moments (grasping a judge’s sweaty palm) and unresolved cultural blind spots around international baking and inconsistent judging — signals that familiar warmth will coexist with real-world friction this series." - James Hansen