The Minnesota State Fair organizers look ahead to 2021 | Eater Twin Cities

"A fan favorite, Lift Bridge Brewery helped launch the craft‑beer craze at the State Fair in 2013 when it introduced its Mini Donut Beer at the Ball Park Café; the fair has since become a key income channel and marketing opportunity for the brewery. Co‑owner Brad Glynn says the State Fair is not only one of their top sales opportunities each year but also their biggest local marketing opportunity with so many potential eyes and mouths on their product, and he noted that 2020 was a missed opportunity to market to millions of people from across the Midwest." - Alex Lodner