The Minnesota State Fair organizers look ahead to 2021 - Eater Twin Cities
"Fan favorite Lift Bridge Brewery launched the craft beer craze at the fair in 2013 with its Mini Donut Beer at Ball Park Café, and the fair has become a key income channel for the brewery. “The State Fair is not only one of our top sales opportunities each year,” said Brad Glynn, Co-owner and VP of marketing at Lift Bridge. “It is the biggest local marketing opportunity for us each year with so many potential eyes and mouths on our product. 2020 was a missed opportunity to market to the millions of people from all around the midwest.”" - Alex Lodner
