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"A popular New York City taco chain that treats the tortilla as the centerpiece of its food, going so far as to open a dedicated tortilla factory in Piscataway, New Jersey to ensure consistency and quality across locations. The chain relies on nixtamal-based tortillas produced at scale—enabling the same handcrafted-style tortillas in its restaurants and supplying independent grocers nationwide—and frames tortilla perfection as a core part of its identity." - Avery Dalal