NYC Fast-Casual Chain Restaurants Make Bets on Delivery Demand Rising | Eater NY

"Having already been preparing a revamped in-house delivery program, the Mexican-American chain expanded its delivery radius, offered free margaritas to first-time orderers, reduced staff to roughly 25 percent of usual, and added a weekend brunch menu for takeout and delivery; the early results were encouraging—300 online orders in the first week of the new launch compared with just 19 orders the prior week—but co-founder Thomas Kelly notes this won’t fully solve losses since about 90 percent of normal sales come from dine-in traffic, though it may help offset losses and allow some rehiring." - Erika Adams