Milk Bar Is Now Selling Its Cookies at Target Stores Nationwide | Eater NY

"After partnering with Target, Milk Bar is now selling packages of its soft-baked cookies — in confetti, compost, and cornflake chocolate chip marshmallow flavors ($4.99 for eight) — and newly created truffle crumb cakes — birthday, chocolate birthday, and chocolate chip ($2.99 for two) — at Target stores nationwide. The brand had already begun selling desserts at Whole Foods and had signaled plans to bring its baked goods to grocery shelves across the country, a strategy founder Christina Tosi outlined in February 2019. Last year the company opened a sprawling 4,000-square-foot flagship inside the Nomad’s Ace Hotel, paid for with more than $10 million in investor capital; Tosi likened the store to a daytime "slumber party." However, critics have noted a loss of the original East Village character as the chain grows — Eater critic Ryan Sutton wrote that the new flagship feels like "a joint outpost of a Hudson News and a commercial bakery at JFK." The Target rollout is the latest step in Milk Bar’s push to become a national, household dessert brand." - Luke Fortney