How Parker McCollum Partnered With Raising Cane’s | Eater Dallas
"I see the chain as a curious blend of hometown nostalgia and celebrity cachet: its simple chicken menu and unique Cane’s sauce have inspired lifelong fans like Parker McCollum—who says he’s been ordering the box combo with no slaw, extra toast, and double extra sauce since high school after first seeing a Raising Cane’s in The Woodlands—and even prompted playful tie-ins such as Snoop Dogg working a drive-thru and Koe Wetzel joining the stunt. The brand’s collaborations have scaled from chuckle-worthy moments to more extravagant moves, like Post Malone getting a pink Raising Cane’s storefront built near his Utah home. Owner Todd Graves, a huge music fan, fosters organic relationships—hosting artists at the original Cane’s in Baton Rouge, inviting them to his house (and Snoop into his treehouse), and letting artists shape partnerships rather than forcing the brand on them—which helps position Cane’s as authentic and cool while remaining family-friendly. McCollum, who had only done two brand deals prior, stresses he only partners with products he truly loves—saying he “really, really loves” the chicken—and the company’s approach to collaborations is already reshaping how brands work with musicians." - Courtney E. Smith
