"Appearing in a sketch on an Idris Elba–hosted episode of Saturday Night Live, this fictional fast-food chain is sold via a creepy commercial built around a chickenlike mascot played by Kate McKinnon. The mascot sports a devilish smile, bulging eyes, a chicken body with claws and a massive tail feather, and is depicted staring down children at the soda fountain, dangling drumsticks in front of kids, and magically appearing in the backseat of cars waiting in the drive‑thru. An announcer comically insists the character is not the viral Momo figure in a chicken suit or out to steal children’s souls, instead framing the spot as a parody focused on serving “juicy chicken, hot and fast,” a riff on recent media attention and prankish insertions of the human‑bird image into online videos amid debunked fears of a so‑called Momo challenge." - Greg Morabito