Target’s Marks & Spencer Collaboration Brings British Christmas to America | Eater
"A British food‑hall–derived grocery brand known for higher‑end, often pricier own‑label products and a quirky, robust rotation of seasonal novelty items. It trades on a distinctively British identity while playfully appropriating global flavors and packaging (for example, dumplings labeled with evocative tags like “Taste Japan”), mixes nostalgic regional treats (think West Country strawberries‑and‑cream yogurts and Scottish shortbread) with multicultural offerings, and cultivates brand characters—most notably the Percy Pig mascot, whose 30th birthday spawned themed products and promotions." - Rachel P. Kreiter
