"This national fast-fashion retailer has launched a summer collaboration with Cheetos, offering Cheetos-branded pieces in its stores — including a one-piece bathing suit, flip-flops, swim trunks, and two t-shirts emblazoned with the grinning Chester Cheetah — all priced between $5 and $30. The partnership, the first major apparel collaboration for the snack brand, follows the retailer’s previous Gen Z-targeted collab with Taco Bell and taps into Cheetos’s push to be seen as a lifestyle brand rather than just a snack, joining other food-meets-fashion moments like the brand’s recent Roy Choi pop-up and broader “snackwave” apparel trends." - Eater Staff