Rehab closes at the Hard Rock Hotel Labor Day weekend | Eater Vegas

"After 15 years as a marquee daytime pool party, this long-running hotel pool event is closing with a final Labor Day long-weekend (Sept. 1–3). Launched in 2004 when the resort converted its Baby’s nightclub into Body English and extended the party from night into day, it became famous for afternoon debauchery, bikini-clad revelers, big-name deejays and celebrity sightings — from Kim Kardashian, Paris Hilton and Lindsay Lohan to Justin Bieber, Puff Daddy, Dennis Rodman and Shaquille O’Neal (who even performed as DJ Diesel). It spawned a TruTV docudrama from 2008–2010 and routinely featured top acts; the final weekend bills PartyNextDoor (Sept. 1), Puff Daddy with Laidback Luke (Sept. 2) and Puff Daddy with Ookay (Sept. 3). Tickets start at $60 for women and $80 for men on Saturday and Sunday, and $20 for women and $30 for men on Monday. The closure coincides with an April sale of the resort to a group led by the Virgin Group’s founder alongside Bosworth Hospitality Partners and Juniper Capital, with renovations and a rebrand to the Virgin name planned through the end of 2019." - Susan Stapleton